The Loo Report isn’t just another startup….it’s the latest disruptive and innovative concept from Steve Simon who:

• Pioneered the creation of the multi-billion-dollar Viatical Settlement and Senior Settlement industries

Steve’s companies American Life Resources and Living Benefits pioneered and mainstreamed a new class of financial assets and created a global secondary market for life insurance policies that has unlocked billions in liquidity for both senior citizens and terminally ill life insurance policy holders all over the world.

• Developed two of the largest wholesale auto auction chains in North America

Both his American Auto Auction Group and Canadian Auto Auction Group helped to revolutionize how used vehicles are traded, valued, and liquidated at scale in both the U.S. and Canada.

• Co-founded the most successful privately owned commercial bank in the U.S. Virgin Islands

By understanding and respecting the island communities, their values, challenges and aspirations, Steve’s co-leadership of Merchants Commercial Bank set the pace for the bank to grow to $500 million in assets.  

Now, that same disruptive and innovating thinking is being applied to a space that millions of us experience every day. It’s bold, it’s unexpected and it’s exactly the kind of transformative concept that creates serious value.